Marketing

Digital Marketing Strategist

Bengaluru, Karnataka   |   Full Time

Job role: 

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities:

  • Manage Organic as well as paid channels
  • Set targets and build strategies to help achieve them
  • Create and test content, blogs, and ads for operational efficiency
  • Create and optimize landing pages to increase signups
  • Develop and implement campaigns to better lead quality and beat the competition
  • Perform data analysis around web traffic and other key metrics
  • Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
  • Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
  • Communicate with team members on campaign developments, timelines, and results

Requirements:

  • 2+ years of experience in Digital Marketing or a similar position preferred
  • Experience in B2B, eCommerce and SaaS is preferred
  • Relevant Bachelor's degree preferred
  • Great design sense is a must for this position
  • Proven experience building campaign strategies from scratch and executing them
  • Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
  • Experience working with data
  • Experience working with international markets is preferred

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