Marketing

Director of Marketing

Remote   |   Full Time

We are looking for a seasoned B2B Marketing professional with growth hacking abilities.

Job role: 

As a Senior Digital marketer, your primary objective will be to facilitate the sales team through lead generation and brand awareness. You’ll be responsible for conceiving, driving, and implementing initiatives/campaigns/stories to increase brand presence and improve product adoption.


Responsibilities:

  • Manage Organic as well as paid channels
  • Set targets and build strategies to help achieve them
  • Create and test content, blogs, presentations and ads for operational efficiency
  • Create and optimize landing pages to increase signups
  • Develop and implement campaigns to better lead quality and beat the competition
  • Perform data analysis around web traffic and other key metrics
  • Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
  • Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
  • Communicate with team members on campaign developments, timelines, and results

Requirements:

  • 5+ years of experience in Digital Marketing or a similar position preferred
  • Experience in B2B, eCommerce and SaaS is preferred
  • Minimum relevant Bachelor's degree is required. MBA preferred
  • Great design sense is a must for this position
  • Proven experience building campaign strategies from scratch and executing them
  • Deep knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
  • Experience working with data
  • Experience working with international markets is preferred
  • Experience of launching products on places like product hunt will be added advantage.


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